Prime Video Bait
Created by Riz Ahmed · 2026 ·
Bait (2026) earns a 80% Celluloid Score — Recommended. Recommended overall. Created by Riz Ahmed; stream on Prime Video.
Calculated from four inputs (Celluloid editorial, Metascore, IMDb and TMDB fan rating). Audience sentiment is shown separately. See how we calculate scores.
Four-input score + separate audience snapshot
Where to watch Bait
Bait is available on Prime Video — regional notes: Prime Video in the United States; Prime Video in the United Kingdom; Prime Video in Indonesia. Catalog platform tag: Prime Video.
Where to watch Bait by country
| Country | Streaming on |
|---|---|
| India | Prime Video |
| Indonesia | Prime Video |
| Japan | Prime Video |
| Malaysia | Prime Video |
| Nigeria | Prime Video |
| Pakistan | Prime Video |
| Philippines | Prime Video |
| South Africa | Prime Video |
| South Korea | Prime Video |
| Thailand | Prime Video |
| Turkey | Prime Video |
| United Arab Emirates | Prime Video |
| United Kingdom | Prime Video |
| United States | Prime Video |
Subscription availability, refreshed from TMDB. Rental and purchase options may differ.
Streaming availability, artwork and title metadata courtesy of TMDB. This product uses the TMDB API but is not endorsed or certified by TMDB.
Is Bait worth watching?
Yes — Bait earns a 80% Celluloid Score. Recommended, created by Riz Ahmed and streaming on Prime Video.
Celluloid Verdict
An audacious, formally restless satire that skewers fame, race and the Bond machine with lacerating wit — Riz Ahmed packs more ideas into six half-hours than most series manage in a season, and nearly all of them land.
Celluloid editorial verdict
What is Bait about?
Washed-up actor Shah Latif has spent years fielding polite rejection when the impossible lands in his lap: a final-round audition to play James Bond. Terrified the moment will slip away, he leaks the news to the paparazzi himself — and detonates a culture-war circus he cannot control. Across six razor-edged half-hours, Riz Ahmed folds industry send-up, family comedy and psycho-drama into one accelerating spiral, complete with surreal Bond pastiches and a pig's head, voiced by Patrick Stewart, narrating Shah's self-doubt.
Watch the Trailer
Critic Reviews
Bait Review (2026): Is It Worth Watching?
★★★½☆
Riz Ahmed's Bait (2026) runs 1 season, 6 episodes on Prime Video — a comedy series from United Kingdom carrying a 80% Celluloid Score.
Essential television — one of the best in its genre.
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Most searched questions about Bait
High-intent answers for seasons, streaming, cast, and whether Bait is worth watching — built for search and AI overviews.
Yes — Bait scores 81% on Celluloid. An audacious, formally restless satire that skewers fame, race and the Bond machine with lacerating wit — Riz Ahmed packs more ideas into six half-hours than most series manage in a season, and nearly all of them land. Stream on Prime Video.
Bait has 1 season and 6 episodes (2026). It is currently marked ended on Celluloid.
Bait is catalogued under Prime Video and commonly streams on Prime Video. Availability varies by country — open the platform app or the Celluloid series page for regional notes.
Bait stars Riz Ahmed, Guz Khan, Aasiya Shah, Sheeba Chaddha, and others. Created by Riz Ahmed.
Yes — Bait has ended (2026). You can watch the complete 1-season run without waiting on renewals.
About 5 hours at ~45 minutes per episode across 6 episodes — a focused weekend binge for many viewers.
Bait scores 80% from four inputs: Celluloid editorial 94/100, Metacritic 85/100, IMDb 6.8/10 and TMDB fan rating 71%. The separate audience snapshot is 88%. An audacious, formally restless satire that skewers fame, race and the Bond machine with lacerating wit — Riz Ahmed packs more ideas into six half-hours than most series manage in a season, and nearly all of them land. See the full breakdown on the Bait series page.
No — Bait is not on Netflix. It streams on Prime Video, and on Celluloid it is catalogued under Prime Video. Streaming rights rotate by country, so confirm in your region before subscribing.
Yes — Bait is available on Prime Video in many regions (catalogued under Prime Video on Celluloid). Rights differ by country; confirm in the Prime Video app or the where-to-watch notes.
Bait first aired in 2026 (2026). Created by Riz Ahmed; it streams on Prime Video today.
Bait stars Riz Ahmed, Guz Khan, Aasiya Shah, Sheeba Chaddha, Sajid Hasan, and others. Created by Riz Ahmed.
Bait has 6 episodes across 1 season (2026).