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Bait

Created by Riz Ahmed · 2026 ·

Short answer

Is Bait worth watching?

Bait (2026) earns an 80% Celluloid Score — Recommended. Recommended overall. Created by Riz Ahmed; stream on Prime Video. See how the score is built.

80%
Celluloid Score Recommended

Four-input score + separate audience snapshot

94/100Editorial Rating
88%Audience · excluded
85Metascore
6.8IMDb /10
71%Fan Score
▶ Watch Trailer
Seasons
1 · 6 episodes
Age rating
TV-MA (US) · 15 (UK) · M18 (Singapore)
Platform
Prime Video
Streaming
Prime Video
Cast
Riz Ahmed, Guz Khan, Aasiya Shah, Sheeba Chaddha, Sajid Hasan
Country
United Kingdom
Language
English

Also known as बेट El señuelo Coupez ! A Isca ベイト 미끼 诱饵 誘餌迷局

Bait season guide

Bait has 1 season and 6 episodes , and it has ended (2026). Season and episode data from TMDB.

Seasons of Bait with episode counts and premiere dates
SeasonEpisodesPremiered
Season 1 · Miniseries 6

Where to watch Bait

Bait is available on Prime Video — regional notes: Prime Video in the United States; Prime Video in the United Kingdom; Prime Video in Indonesia. Catalog platform tag: Prime Video.

Where to watch Bait by country

Country Streaming on
India Prime Video
Indonesia Prime Video
Japan Prime Video
Malaysia Prime Video
Nigeria Prime Video
Pakistan Prime Video
Philippines Prime Video
South Africa Prime Video
South Korea Prime Video
Thailand Prime Video
Turkey Prime Video
United Arab Emirates Prime Video
United Kingdom Prime Video
United States Prime Video

Subscription availability, refreshed from TMDB. Rental and purchase options may differ.

Streaming availability, artwork and title metadata courtesy of TMDB. This product uses the TMDB API but is not endorsed or certified by TMDB.

Is Bait worth watching?

Yes — Bait earns an 80% Celluloid Score. Recommended, created by Riz Ahmed and streaming on Prime Video.

Celluloid Verdict

An audacious, formally restless satire that skewers fame, race and the Bond machine with lacerating wit — Riz Ahmed packs more ideas into six half-hours than most series manage in a season, and nearly all of them land.

, Founder & Editor

What is Bait about?

Washed-up actor Shah Latif has spent years fielding polite rejection when the impossible lands in his lap: a final-round audition to play James Bond. Terrified the moment will slip away, he leaks the news to the paparazzi himself — and detonates a culture-war circus he cannot control. Across six razor-edged half-hours, Riz Ahmed folds industry send-up, family comedy and psycho-drama into one accelerating spiral, complete with surreal Bond pastiches and a pig's head, voiced by Patrick Stewart, narrating Shah's self-doubt.

Watch the Trailer

Critic Reviews

Short review 4 min read English Bait

Bait (2026) Review: Licence to Overthink

Bait is Riz Ahmed's six-part satire about a struggling actor up for James Bond, a restless comedy about fame, race and self-doubt that is sharp if sometimes overstuffed.

Mostly yes. Fans of bold, self-lacerating British comedy should give it a go, but its surreal detours and crowded ideas will not work for every viewer.

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Bait: frequently asked questions

Seasons, episodes, where to stream, the cast and whether Bait is worth your time.

Yes — Bait scores 81% on Celluloid. An audacious, formally restless satire that skewers fame, race and the Bond machine with lacerating wit — Riz Ahmed packs more ideas into six half-hours than most series manage in a season, and nearly all of them land. Stream on Prime Video.